Market Education

Posted by Jay McDouall on Saturday, August 10th, 2019 at 11:12am.

We believe there’s a step when buying a home that is absolutely critical. In a market with high inventory it’s even more important. Unfortunately, most people totally miss this step we call Market Education. Market Education is about systematically getting out & viewing homes, not for the purpose of buying but rather to educate yourself on the market, establishing a baseline for what your price range affords you, & refining your criteria. This is a step that the vast majority of agents will skip thinking it’s a waste of their time, however experience has taught us, this simple investment of time up front comes with a number of benefits.

  1. Number one is confidence – By getting out and viewing homes in a no pressure environment for the purpose of education, you gain the market knowledge & have enough basis of comparison to recognize value. You won’t have to take our word for it, you’ll know it when you see it.
  2. Number 2 – It puts you in a position to capitalize when you see a deal. In this market the difference of between getting a property & not, is often down to who is most prepared. By becoming an educated buyer, you won’t hesitate when the time is right to make a move on something you love.
  3. Thirdly, you get the right home. If priced right, things can move quickly. Often times buyers miss out in purchasing a home, that in the end, might have been right for their lifestyle. By getting out sooner than later, & viewing a variety of styles & property types, you get a chance to both broaden your horizon as well as refine your search criteria. It’s amazing how quickly a buyer's preference can shift once they’re exposed to all of the options.

Market education is a step we include any time we are serving a buyer. Sometimes it’s one afternoon of education & other times market education will last weeks. The amount of time is not important, what is of paramount importance is that you feel educated, empowered & excited before you take that next step!

Check out our Buyer's Resources now!

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